ThePieCraft ("we", "us", or "our") operates the website thepiecraft.in. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, or interact with us in any way.
This policy is compliant with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (DPDP Act), and other applicable Indian laws.
1. Introduction
We respect your privacy and are committed to protecting your personal data. By using our website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
a) Information You Provide Directly:
- Name, email address, phone number, and delivery address when placing an order
- Account credentials if you create a user account
- Messages and enquiries sent via contact forms, email, or WhatsApp
- Feedback, reviews, and survey responses
- Customisation details for bespoke rug orders
b) Information Collected Automatically:
- IP address, browser type, and device information
- Pages visited, time spent, and click behaviour via cookies and analytics tools
- Referring website or search term
c) Payment Information:
We do not store your full card details. All payment transactions are processed by secure, PCI-DSS compliant third-party payment gateways. We may store partial transaction identifiers for order reference purposes only.
3. How We Use Your Information
- Processing and fulfilling your orders
- Sending order confirmations, shipping updates, and delivery notifications
- Responding to customer service enquiries
- Sending promotional emails and newsletters (with your consent)
- Analysing website usage and improving our services
- Preventing fraud and ensuring website security
- Complying with legal and regulatory obligations
4. Sharing of Information
We do not sell your personal data. We may share your information with trusted third parties only as necessary:
- Logistics and courier partners: to deliver your orders
- Payment gateway providers: to process transactions securely
- Email and marketing service providers: to send communications
- Analytics providers (e.g., Google Analytics): to understand website usage
- Legal authorities: when required by law, court order, or government authority
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience. Please refer to our Cookie Policy for full details.
6. Data Retention
- Order data: 7 years (as required under Indian tax and accounting laws)
- Marketing preferences: until you unsubscribe or request deletion
- Account data: until you close your account
7. Data Security
We implement appropriate technical and organisational measures to protect your data, including SSL encryption, secure payment processing, and restricted internal access. However, no internet transmission is 100% secure and we cannot guarantee absolute security.
8. Your Rights Under the DPDP Act, 2023
As a data principal under the Digital Personal Data Protection Act, 2023, you have the right to:
- Access: Request information about the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data (subject to legal obligations)
- Grievance Redressal: Lodge a complaint with our Grievance Officer
- Nominate: Nominate a person to exercise your rights in the event of death or incapacity
To exercise any of these rights, please contact our Grievance Officer at grievance@thepiecraft.in.
9. Children's Privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date.
11. Grievance Officer
In accordance with the IT Act, 2000 and the DPDP Act, 2023, we have appointed a Grievance Officer:
Name: Grievance Officer
Email: grievance@thepiecraft.in
Address: Mumbai, Maharashtra, India
We will acknowledge your grievance within 48 hours and endeavour to resolve it within 30 days.
12. Contact Us
Email: contactus@thepiecraft.in
Phone: +91 78238 89290
Address: Mumbai, Maharashtra, India
