1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the website remember your actions and preferences over time, improving your browsing experience. Cookies cannot run programmes or deliver viruses to your device.
2. How We Use Cookies
ThePieCraft uses cookies on thepiecraft.in to:
- Ensure the website functions correctly
- Remember your preferences (such as cart items or size selections)
- Analyse how visitors interact with our website to optimize design
- Measure the effectiveness of our marketing campaigns
- Personalise your experience
3. Types of Cookies We Use
a) Essential / Strictly Necessary Cookies
Required for the website to function properly. They enable core features such as security, shopping cart functionality, and account access. These cannot be disabled.
Examples: Session cookies, login cookies, shopping cart preservation cookies.
b) Analytics / Performance Cookies
These collect anonymous, aggregated information about how visitors use our site (e.g., pages visited, error encounters). This helps us improve the speed and flow of the website.
Examples: Google Analytics (_ga, _gid)
c) Functional Cookies
These remember choices you make (such as currency preference or recently viewed products) and provide enhanced, personalized features.
d) Marketing / Advertising Cookies
These track browsing activity to show you relevant advertisements on other platforms (like social media). They are set by third-party advertising networks.
Examples: Meta (Facebook/Instagram) Pixel, Google Ads tracking.
4. Third-Party Cookies
Third-party services we use may set their own cookies on your browser:
- Google Analytics — website analytics
- Meta Pixel — advertising and retargeting on Facebook/Instagram
- Payment gateway providers (Cashfree) — for secure transaction processing
- WhatsApp Business — for customer support widget
These third parties have their own privacy policies and we are not responsible for their cookie practices.
5. Managing and Disabling Cookies
You have the right to decide whether to accept or reject cookies. You can configure your browser settings to accept, reject, or prompt you before accepting cookies:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Privacy, search, and services > Cookies
You can also use specialized opt-out tools such as the Google Analytics Opt-Out Browser Add-on.
Note: Disabling certain functional or essential cookies may impact website functionality, such as the ability to add items to your cart or complete a purchase.
6. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date.
7. Contact Us
Email: contactus@thepiecraft.in
Phone: +91 78238 89290
Address: Mumbai, Maharashtra, India
